{"product_id":"patient-engagement-in-pharma-a-psychologist-perspective","title":"Patient Engagement in Pharma: A Psychologist Perspective","description":"\u003cp\u003eBy Sumira Riaz Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry. Product Details Publisher ‏ : ‎ Springer; 2024th edition (April 16, 2024) Language ‏ : ‎ English Paperback ‏ : ‎ 93 pages ISBN-10 ‏ : ‎ 3031563395 ISBN-13 ‏ : ‎ 978-3031563393\u003c\/p\u003e","brand":"Pharmacology \u0026 Pharmacy","offers":[{"title":"Default Title","offer_id":48537554321649,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0211\/0961\/files\/978-3031563393-9783031563409.jpg?v=1786384855","url":"https:\/\/pharmalibrary.online\/products\/patient-engagement-in-pharma-a-psychologist-perspective","provider":"Pharma","version":"1.0","type":"link"}